Cindy Waxer

Contributing Writer

Cindy Waxer is a Toronto-based freelance journalist. She has written articles for various publications and news sites, including The Economist, MIT Technology Review and CNNMoney.com.

The IT Leader’s Guide to a Customer-Centric Digital Strategy

Putting the “IT” in Profit

Putting the “IT” in Profit

As we begin to emerge from a major economic disruption, forward-facing leaders are refocusing their efforts on growth and profitability. CIOs are no exception.

How First Command Financial Services Relies on Data to Make a Difference in Military Communities

How First Command Financial Services Relies on Data to Make a Difference in Military Communities

As a financial planning firm focused on serving US military families, First Command Financial Services knows that delivering a stellar client experience is more than a marketing strategy: it’s a corporate mandate.

Why Data Analytics is Essential to the Customer Experience

Why Data Analytics is Essential to the Customer Experience

It may seem counterintuitive for sales teams to focus on anything except selling – or for service teams to focus on anything except resolving support cases. But having these teams lean into data analytics can actually help both sales...

Customer-Centric Digital Transformation

Customer-Centric Digital Transformation

A growing number of IT leaders and their sales counterparts are working together to centralize data, monitor customer activities, and enhance customer experiences.

How the Boston Red Sox Score Big on Service and Sales

How the Boston Red Sox Score Big on Service and Sales

When COVID-19 led to a shortened 60-game season for MLB teams, it raised the stakes for the Boston Red Sox.

Meet the Revenue-Centric CIO

Meet the Revenue-Centric CIO

We spoke with Keith Onchuck, chief information officer for Ozinga, to learn his thoughts on how innovative technologies, customer experience, and empowered employees can lead to revenue generating initiatives.

The CIO and the Sales Team: Better Together

The CIO and the Sales Team: Better Together

CIOs and sales teams that work together on a customer-centric agenda are achieving business growth despite challenges.

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Pepsi Reveals Secret to Selling More Corn Chips

3D store-simulation technology can predict customer behavior and increase sales. Companies like Pepsi Co. are cashing in.

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Tap the Social Media Stream for Competitors' Secrets

Savvy companies are monitoring Facebook, Twitter and LinkedIn to pick up valuable competitive intelligence about their rivals' product specs, pricing, finances and dissatisfied customers.

iPhone Remedies Communication Woes at Texas Children's Hospital

Healthcare professionals are using the popular consumer device to instantly issue status updates and prioritize alerts, enabling better care

How to End an IT Turf War

Sports Authority’s CIO put a stop to finger-pointing and backbiting 

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