The IT Leader’s Guide to a Customer-Centric Digital Strategy
BrandPost Salesforce

The IT Leader’s Guide to a Customer-Centric Digital Strategy

Many high-performing sales teams rely on innovative technologies and data-driven insights to deliver personalized customer experiences. But not only is technology constantly changing, the role of selling isn’t limited to just sales...

Putting the “IT” in Profit
BrandPost Salesforce

Putting the “IT” in Profit

As we begin to emerge from a major economic disruption, forward-facing leaders are refocusing their efforts on growth and profitability. CIOs are no exception.

How First Command Financial Services Relies on Data to Make a Difference in Military Communities
BrandPost Salesforce

How First Command Financial Services Relies on Data to Make a Difference in Military Communities

As a financial planning firm focused on serving US military families, First Command Financial Services knows that delivering a stellar client experience is more than a marketing strategy: it’s a corporate mandate.

Why Data Analytics is Essential to the Customer Experience
BrandPost Salesforce

Why Data Analytics is Essential to the Customer Experience

It may seem counterintuitive for sales teams to focus on anything except selling – or for service teams to focus on anything except resolving support cases. But having these teams lean into data analytics can actually help both sales...

Customer-Centric Digital Transformation
BrandPost Salesforce

Customer-Centric Digital Transformation

A growing number of IT leaders and their sales counterparts are working together to centralize data, monitor customer activities, and enhance customer experiences.

How the Boston Red Sox Score Big on Service and Sales
BrandPost Salesforce

How the Boston Red Sox Score Big on Service and Sales

When COVID-19 led to a shortened 60-game season for MLB teams, it raised the stakes for the Boston Red Sox.

Meet the Revenue-Centric CIO
BrandPost Salesforce

Meet the Revenue-Centric CIO

We spoke with Keith Onchuck, chief information officer for Ozinga, to learn his thoughts on how innovative technologies, customer experience, and empowered employees can lead to revenue generating initiatives.

The CIO and the Sales Team: Better Together
BrandPost Salesforce

The CIO and the Sales Team: Better Together

CIOs and sales teams that work together on a customer-centric agenda are achieving business growth despite challenges.

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